Navi Mumbai, India

The Partner Marketing Manager would be responsible for the following:

1. Develop a channel and partner marketing plan including strategy, goals, budget, and tactics.
2. Be the marketing lead for global and regional prioritized partners across all regions
3. Establish metrics to generate outsized demand and pipeline creation for the entire portfolio.
4. Develop targeted prospect plans in partnership with regional field marketing and sales teams.
5. Develop positioning, value proposition, messaging for ecosystem partner and channel journey.
6. Establish and drive updates for own and partner websites and other top-funnel awareness
7. Simplify partner and customer requirements into use-cases, offers for down-funnel conversions.
8. Develop media relations and social media presence across offline and online channels
9. Create a dynamic and relevant event strategy and plan, working with partners
10. Evangelize solutions through continual partner sales enablement (content, webinars, videos)
11. Manage marketing budgets, including joint funding with partners, tracking quarterly
12. Initiate projects, with feedback loop, to grow revenues for defined goals and metrics
13. Adopt and advocate the use of partner-oriented tools (portal, marketplace, directory)
14. Build relationships with thought leaders and key partners across the industry
15. Maintain a keen understanding of industry and competitive trends affecting the channel and partner ecosystem; make recommendations to enhance revenue, reputation and relationships.

1. Bachelor’s degree in marketing or related discipline, MBA preferable.
2. 8+ years of marketing experience in B2B data center, cloud, IT, or telecoms.
3. Successful record of varied marketing activity mix with cloud, IT and reseller partners such as: enablement and demand gen activities, LinkedIn campaigns, thought leadership campaign, customer events.

1. Demonstrable account and partner-based marketing, proactively builds solid relationships with internal and external stakeholders.
2. Effective communicator and collaborator in a matrix environment
3. Self-starter quickly builds trusts and inspires teams and colleagues